Soups of the World

The goal for this project was to create labels for the fictional "Soups of the World" brand launch. To create something both unique and eye-catching, I decided to use cultural icons to represent the country of origin of each soup. Each soup's color scheme was inspired by some aspect of the culture.

For Vietnam, the colors were pulled from their flag and used it as the main design because it matched Campbell's established branding. For The Netherlands, the tiles which inspired the design are often blue and white, orange was brought in to give some energy. For Mexico, I pulled colors from Dias De Los Muertos celebrations, since the aesthetic is familiar to the target audience.